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If you want name recognition from a school then look at a few rankings, don't simply rely on your own beliefs about so-and-so school is great. Schools are often only well recognized in regions and will do little for you elsewhere. More often than not the truly remarkable schools like Harvard, Berkeley, University of Texas, MIT, Yale, UCLA and Oxford (in no particular order) will have reputations outside of their regions.
You should consider the size of your program and the funding behind it since it'll impact its prestige (and in some ways your career) regardless of it being private or public. I have to admit it's tempting to attend an overall better school’s lesser known program than an unknown school’s better known program. I'm guilty of it myself, but I believe it’s the right decision.
I've attended both top ranked public and private universities and they're actually very similar. I used to believe the stereotype that the Ivies were full of snobby rich kids, but I haven't seen that. At the end of the day, Harvard is what it is, like the other top schools, Ivy or not.
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