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111. The following appeared in a memorandum from the vice-president of the Dolci Candy Company.
“Given the success of our premium and most expensive line of chocolate candies in a recent taste test and the subsequent increase in sales, we should shift our business focus to producing additional lines of premium candy rather than our lesser-priced, ordinary candies. When the current economic boom ends and consumers can no longer buy major luxury items, such as cars, they will still want to indulge in small luxuries, such as expensive candies.” |
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