prarabh Posted September 17, 2006 Share Posted September 17, 2006 Surveys show that every year only 10 percent of cigarette smokers switch brands. Yet the manufacturers have been spending an amount equal to 10 percent of their gross receipts on cigarette promotion in magazines. It follows from these figures that inducing cigarette smokers to switch brands did not pay, and that cigarette companies would have been no worse off economically if they had dropped their advertising. 19. Of the following, the best criticism of the conclusion that inducing cigarette smokers to switch brands did not pay is that the conclusion is based on (A) computing advertising costs as a percentage of gross receipts, not of overall costs (B) past patterns of smoking and may not carry over to the future © the assumption that each smoker is loyal to a single brand of cigarettes at any one time (D) the assumption that each manufacturer produces only one brand of cigarettes (E) figures for the cigarette industry as a whole and may not hold for a particular company Quote Link to comment Share on other sites More sharing options...
kamyakk Posted September 17, 2006 Share Posted September 17, 2006 D it is! Quote Link to comment Share on other sites More sharing options...
catchkedar Posted September 17, 2006 Share Posted September 17, 2006 Imo E Quote Link to comment Share on other sites More sharing options...
jdhar Posted September 18, 2006 Share Posted September 18, 2006 It should be C Quote Link to comment Share on other sites More sharing options...
MikeJung Posted September 18, 2006 Share Posted September 18, 2006 is it D? Quote Link to comment Share on other sites More sharing options...
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