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Thread: CR - newspaper advertisement

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    CR - newspaper advertisement

    Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
    Which one of the following, if true, would most strengthen the argument?
    (A) The advertisers switched their advertisements to other family newspapers.
    (B) Some advertisers switched from family newspapers to advertise in the changed publication.
    (C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
    (D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.C
    (E) It was expected that the changed publication would appeal principally to those in a different income group.

    por favor, el señor help me solve this one!!!

    - samir


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    I go for A , although the Official Answer as seen in your post is C.. the reason i think is, the argument holds true if it is held that the advertisers shifted away due to moral obligations.. which they did as they seem to have shifted to other family newspapers.. i really wonder whether trying to justify their losses in case of withdrawing from the changed publication as is teh case in option C would do much good.. but then there maybe other views on it..

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    thank you rommel .... that's precisely why i wanted different opinions ...
    i picked up A too .... lets see if there is someone who can justify C as an answer.

    - samir

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    The anwer is (C) because:
    Even though their product sales would decrease if they withdrew, the advertisers still decided to withdraw irrespective of the increase in sales!
    This is a very strong point in proving that the advertisers were driven morally more than anything else (even profits!)

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    that makes sense .... thanks

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