Moral Advertisers

[CrackXam]

Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.

[LegoLife]

My answer is C.

Conclusion : Advertisers act on the basis of their moral values.

Strengthen : If Advertisers had continued with the new publisher, they'd have increased their product sales.In spite of knowing this, the advertisers withdrew from the publication.

Hence, choice C.

[lsr]

C, the rest weaken the argument.

[kikipooh]

C for me too.

[mbagrad]

C should be the correct answer because it clearly points out that advertisers withdrew solely out of moral reasons.

[CrackXam]

Was C this apparent to everyone?? It is indeed the Official Answer! I believe the title of the post makes it sufficiently convinient too (Don' mean to undermine your capabilities lol!).

[ackerman80]

Why is the option A wrong: they switched to other family newspapers ?

[nikiforos]

go for C
A is not right, as the shift could have been due to economic reasons as well - their target customers may be families

[maverick312]

Imo C

[powerthelogic]

not able to choose b/w A & C. i go for A.