"Silver Screen Movie" (Please read my essay; thank you!)

[lutz]

The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
"According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year. And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period. Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies."

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In this memo the advertising director of Silver Screen Movie Production argues that Silver Screen should spend more money on advertising and less on the movie production. His argumentation is based on the fact that less people view movies by Silver Screen although the favorable comments by movie reviewers have increased. At first sight this line of reasoning might by convincing, but a closer inspection shows that this argumentation is far from being sound. It lacks supporting evidence and the advertising director does not seem to consider all possible options for the decrease of movie viewers.

First of all, the writer completely ignores the other film producers. Maybe they produced some block-buster movies? This would be an alternative way to explain the decrease of viewers of Silver Screen movies. Hence the author should provide a more detailed analysis of the other film companies and their success. This analysis might also show that the last year was maybe a bad one for all film producers, e.g. due to some economic crisis. In this scenario the advertising director does not have to change the budget.

In addition, the author just focuses on the reviewers opinions to argue that the produced films are good. But do they really always reflect the opinions of all the viewers? In the past many films have had a very good reviews, but in the end they failed to be a success. Therefore the public opinion must not automatically coincide with the one of the reviewers. Most likely, if a film is really good then people will tell each other - probably the most effective form of advertising for a movie. Hence the advertising director should provide further supporting details why the produced films are good and do not need to be improved on.

Moreover, the memo lacks supporting evidence why the public is not aware of the "good" Silver Screen movies. He concludes this just because of the fact that good reviews are available. But this argumentation is just a hasty generalization. The writer should definitely provide further details about this aspect in order to justify the increased budget for advertising.

In conclusion, the memo as it stands now does not logically prove that more money should be spent on advertising and less on producing films. A more detailed analysis of the movie market would bolster his argumentation. In addition, the author should supply more supporting details for the fact that the current films are indeed good and that the main problem is public's lack of awareness of them.

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I would definitely appreciate some feedback/comments.
Thank you!

[FAFA]

hi!
nice arguments, althought it seems that its length is not enough
pay attention to your spelling
also, I found one more argument: no info is provided about cost of advertising at the time when more people attended movies. may be during last years the company decreased advertising expenditures?
anyway, good luck!