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Hospital statistics regarding people who go to the emergency room after roller-skating accidents indicate the need for more protective equipment. Within this group of people, 75 percent of those who had accidents in streets or parking lots were not wearing any protective clothing (helmets, knee pads, etc.) or any light-reflecting material (clip-on lights, glow-in-the-dark wrist pads, etc.). Clearly, these statistics indicate that by investing in high-quality protective gear and reflective equipment, roller skaters will greatly reduce their risk of being severely injured in an accident.
Customer is the king when it comes to the final success of a product that has been made and marketed for them.The argument presented above is incomplete in that it fails to consider all factors why the number of people attending movies produced by Silver Screen in the previous was lesser than in any other year. It hastily attributes this failure to the assumption that movie reviews are not reaching enough of prospective viewers. While the conclusion that Silver Screen needs to concentrate more on advertising is laudable, the conclusion that it needs to do this at the cost of producing new movies is fallacious.
First of all, the observation that fewer people have attended movies produced by Silver Screen is only for the previous year. It generalizes this observation taken over a relatively short period of time.Had this been the case consistently for the past few years, Silver Screen could have actively concluded that something needs to be done to improve public attendance at its movies. The argument does not analyze any reasons from public point of view for their decreased attendance. It could have been possible that the country, during the past year, was engaged in wars,elections or such other activities that requires much public activity thereby decreasing attendance at all movies, irrespective of whether they were produced by Silver Screen or some other Production company. It could be that general standard of living decreased during the past year which decreased the number of movie goers in general.It could also have been possible that some competitor of Silver Screen succeeded in producing movies that appealed more to the public which decreased attendance at movies produced by Silver Screen.
Secondly, the argument presented above relies only on increase in the number of favourable comments by movie reviewers to conclude that movies produced in the past year were superior to those produced in any other year. However, as the argument states, these were generally favourable comments and need not be based on the same parameters that the public used to judge the quality of the movies. It may be that a super star that the people accept readily is not a part of the movie, the movie does not cater to some immediate issue or subject present at the moment in the society. People may no longer be trusting reviews, or movie fares may have increased.
Though, I agree with the statement present in the argument that the favourable reviews are not reaching enough of the viewers, this may be just one of the reasons and the immediately drawn conclusion that the problem lies not with the quality of the movies but with the public lack of awareness about good movies. Even though awareness of movie reviews reach out to the corners of the society, its the public who pass the final verdict dictating the success of the movie. Movie reviews just inform the public about the movie but its the public choice to decide whether to flood theaters to watch the movie or leave it deserted.
The conclusion taken by the advertising director of Silver Screen needs revision. Though lack of public awareness about favourable movie reviews may be one of the reasons, he needs to do a deeper study to reason why the movies failed with the public and to work towards improving upon any short comings in his production company in future movie releases. This would benefit him even more than the conclusion drawn by the above argument that Silver Screen should invest more in reaching the public through advertising than in producing new movies.
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