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Mass media and the internet have caused people’s attention spans to get shorter. However, the overall effect has been positive: while people are less able to focus on one thing, they more than make up for it with an enhanced ability to sort through large quantities of information and find what’s important.

Write a response in which you discuss the extent to which you agree or disagree with the claim. In developing and supporting your position, be sure to address the most compelling reasons or examples that could be used to challenge your position.

 

 

Mass media has drastically changed the way people utilize information accessible to them from diverse sources. Although some argue that it has reduced the attention span as people keep searching one site after other for a large amount of information at the same time. However a close examination of the issue reveals that mass media is a very useful medium of getting huge information at ease.

 

First and foremost mass media delivers information through a wide range of mediums and people can choose the medium according to their ease and need whether it be a TV, Ipad, radio, computer etc. This allows them to have access to the required information at home , in office or while traveling . For example people now can get instant news of cricket matches either in the form of live online commentary or through any of the major sites like yahoo which is possible only because of mass media and internet.

 

 

Beyond the advantage that it provides in terms of ease it helps in changing the perception of people which in turn helps in shaping their behavior towards people or things. For eg: By seeing an advertisement on TV people get to know about different brands for the same kind of product and can help in making a wise decision while buying. Advertising is kind of business and TV or online advertisements in which people can both hear and see about a product are a strong influencers in their buying behavior thus promoting the advertisement industry .

 

 

Besides the benefits in terms of ease and reach mass media has reduced the attention spans of an individual as people while searching for a more accurate and up to date information keep looking for it by going from one site to other by just skimming over the information provided on one site. In this process sometimes they skip some useful information which is hard to find on other site.

 

While it may now be clear that the benefits of mass media outweigh its drawbacks so it is apparent the in long term investment in mass media will be rewarded. If more technologically advanced alternatives are explored more seriously than we will be able to come up with less expensive mass mediums.

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