Yeah, just to make it clear, I'm not saying it cannot be Quant Marketing. But, in its current form, it's not the typical stuff of Quant Marketing, so...
Yeah, it can help your application. Of course it's better if you get it published. But even if that's not the case, it is an indicator that you know...
Quantitative Marketing is very closely related to Economics, it's mostly the use of Economics to study Marketing questions. So, I see a background in...
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