I would think the most helpful thing would be to get involved in a couple research projects in the Strategy field. That would serve three purposes: research experience, research-oriented LORs, and clarification of your research interests in your SOP.
It sounds like you are a "non-traditional", older student, and if you're already working on your second Masters degree, you need to start doing research. Otherwise, you may have a hard time convincing AdComs that you really understand that research is integral to finishing a PhD and that you enjoy doing research. I wouldn't worry about improving your GMAT until you have some research experience, as solid research experience will outweigh any benefits you will get going from a reasonable improvement from a 700 to, say, a 730.



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