rahman Posted September 14, 2010 Share Posted September 14, 2010 I will interestred in getting phd in marketing. But, at this time, i do not have good LOR, No research experience. Only have BS in business. Would your recommend getting MBA-marketing specialization or MA marketing? Thanks. Quote Link to comment Share on other sites More sharing options...
possible_phd Posted September 15, 2010 Share Posted September 15, 2010 The MBA won't help much, unless you use the time to network with good research faculty. Otherwise, get a research masters that's relevant to the type of marketing you want to research. For quant marketing, think about a masters in economics, statistics, applied math, etc. For behavioral, think communications, marketing, or statistics. Quote Link to comment Share on other sites More sharing options...
rahman Posted September 15, 2010 Author Share Posted September 15, 2010 Thank you for reply. what you said make a lot of sense. I did ask my prof. from makerting dept in my undergrad, he did lots of marketing stuff in real world and got his phd in marketing. This is what he said, "I would go for the MBA...more current analysis that can be used as you move forward" what do you think of that? I would imagine he meant, if you can't go for phd, can still use mba in corporate, and if i do go for phd might help a bit. killing two birds with one stone. Quote Link to comment Share on other sites More sharing options...
possible_phd Posted September 15, 2010 Share Posted September 15, 2010 If you want to place at a top tier research institution, practical application is not going to be very high on your list of priorities. Quote Link to comment Share on other sites More sharing options...
phdhope Posted September 16, 2010 Share Posted September 16, 2010 Well, you probably want to decide which bird you want to hit. Doing an MBA is fine, it is just not the best choice for a phd. Likewise, reworking your schedule to prepare for a phd program is fine, it just will not be the best choice for working at a marketing company. Unfortunately, there is no way to have it both ways. I am not advocating that you totally give up on one or the other. I am just saying that if you do decide to go down the middle road, it does not let you achieve the most in either area. However, keeping both doors open can be useful. When I decided on a phd in accounting, I gave up a lot of other things. Quote Link to comment Share on other sites More sharing options...
rahman Posted September 16, 2010 Author Share Posted September 16, 2010 phdhope, I really appreciate your response. Thank you. I am struggling to decide what option would be best for me. I thought MBA would not be difficult to get in compared to phd. so, thinking to go to UMinnesota or Uwisconsin- Madison, Iowa for MBA,both 2nd tier. Regarding getting MA in markeing for behavior phd down the road, looks hard. Lets say i get MA in marketing, if i can not get into any phd, then do not know what i can do with MA marketing. But if i get MBA, and then not get admitted for phd, can still use MBA. Please share your thought, recommendation! Quote Link to comment Share on other sites More sharing options...
adstatus Posted February 15, 2011 Share Posted February 15, 2011 I received my first Masters in Mass Communications, which dealt a lot more with media research, advertising effects etc. Did a great thesis research study that was presented at a national conference. I too wanted to continue by getting a PhD in Marketing, yet my undergrad and masters were not in the business discipline, so I went with the MBA. Hopefully the combination of the two masters, my career experience (20 years) and successful research will pay dividends, but that is yet to be seen. Quote Link to comment Share on other sites More sharing options...
Lindsey Burke Posted April 20, 2011 Share Posted April 20, 2011 phdhope, I really appreciate your response. Thank you. I am struggling to decide what option would be best for me. I thought MBA would not be difficult to get in compared to phd. so, thinking to go to UMinnesota or Uwisconsin- Madison, Iowa for MBA,both 2nd tier. Regarding getting MA in markeing for behavior phd down the road, looks hard. Lets say i get MA in marketing, if i can not get into any phd, then do not know what i can do with MA marketing. But if i get MBA, and then not get admitted for phd, can still use MBA. Please share your thought, recommendation! rahman, Have you made any decisions. I am in your boat as well, but I decided to go for a MS in Marketing. I now need to decide which school to go to and if I can't get into a phd program, what MSM program will be the better investement in terms of job availability. Quote Link to comment Share on other sites More sharing options...
nosaed Posted April 22, 2011 Share Posted April 22, 2011 You have a BBA, so find a one-year MBA program. You could probably get in this year and, assuming you like the fall, you could apply for PhD programs the following year...of course, you'd have to move quickly and get involved with some research active faculty in order to get LORs in...have you taken the GMAT and/or what is your UGPA? Alternatively, Iowa and Wisc have good PhD programs, and Minn is solid, so if you go to one of those schools and impress the faculty then there's a non-zero probability you could get accepted for one of their PhD programs. Just be strategic... Quote Link to comment Share on other sites More sharing options...
redwallet Posted April 23, 2011 Share Posted April 23, 2011 I echo possible_phd (a little bit different): Quant track: Statistics, Econ (micro), Math, anything with lots of modeling CB: Psychology, Sociology Strategy: Maybe an MBA will be relevant here, but not so for most tracks Quote Link to comment Share on other sites More sharing options...
redwallet Posted April 24, 2011 Share Posted April 24, 2011 Oh, alternatively, a year working as a research assistant for a well-known professor couldn't hurt. Quote Link to comment Share on other sites More sharing options...
rsaylors Posted April 25, 2011 Share Posted April 25, 2011 All researchers are brought on-board so that they can be writers. I think the greatest thing the Opening Poster could do is attend an intensive english language institute. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.