Sponsored Ad:
See the top rated post in this thread. Click here

Results 1 to 4 of 4

Thread: Recommended books to learn about experimental design in Marketing CB?

  1. #1
    Trying to make mom and pop proud
    Join Date
    Apr 2018
    Posts
    4
    Rep Power
    1


    Good post? Yes | No

    Recommended books to learn about experimental design in Marketing CB?

    Sponsored Ad:
    Hey Guys,
    Could you please recommend me a list of books that would teach me about experimental design in marketing CB?

  2. #2
    A long long time ago XanthusARES's Avatar
    Join Date
    Jan 2013
    Posts
    1,478
    Blog Entries
    14
    Rep Power
    12


    1 out of 1 members found this post helpful. Good post? Yes | No

    Re: Recommended books to learn about experimental design in Marketing CB?

    I'll need some more information here. What information about experimental design do you want? How to set up a 2x2? What types of questions we are interested in looking at? Sample size requirements? Data analysis? There really is a lot that goes into experimental design. If you want the basic idea, rather than reading books, I would suggest going into the Journal of Consumer Research and reading some papers. The CB papers in there generally do a really solid job of explicitly stating what they did and how they did it. They'll tell you specifically what their DV's are and how they were tested and same with the IV's. They'll also list what manipulation checks they did and which statistical tests they used to test their hypotheses.

    For the record I don't think I read any books on the topic. I have some texts from classes, but experimental design mostly takes trial and error with a faculty member who is patient and willing to get abrasive when necessary.
    Til now I always got by on my own
    I never really cared until I met you...

  3. #3
    Trying to make mom and pop proud
    Join Date
    Apr 2018
    Posts
    4
    Rep Power
    1


    Good post? Yes | No

    Re: Recommended books to learn about experimental design in Marketing CB?

    Thanks for the reply, XanthusARES!
    Sorry about that, I should have been more specific about my question. I want to learn the basics of everything you've mentioned in your post. Should I search for books on psychology + statistics? I've read JCR papers but I feel like I need to learn more about the background information to fully understand what is done on the paper.
    On a side note, any idea why there are no books on experimental design?

  4. #4
    A long long time ago XanthusARES's Avatar
    Join Date
    Jan 2013
    Posts
    1,478
    Blog Entries
    14
    Rep Power
    12


    2 out of 2 members found this post helpful. Good post? Yes | No

    Re: Recommended books to learn about experimental design in Marketing CB?

    There are probably gobs of books on experimental design. I just didn't read any of them. A big portion of your first 2 years of the marketing program will be taking classes to learn the specifics of experimental design. If you want to understand the basics beforehand, I would start with a psychological stats book. That will teach you the terminology we use and understand what things like ANOVA mean. Everything else kind of comes out of a basic understanding of stats. Do you want to test whether blue or green is better at making people more hungry? Then you'll want to compare hunger levels across people who sit in a blue room with food or a green room with food. Experimental design is pretty straightforward once you get the basics of stats down. Basically experimental design consists of developing a research question, reading background material to develop hypotheses about that research question, deciding what type of tests will effectively test your hypotheses and which statistics are appropriate for those tests, running the tests, analyzing the data and finally writing up your results. Start with stats, they'll give you a good starting point.
    Til now I always got by on my own
    I never really cared until I met you...

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. experimental design
    By africaecon in forum PhD in Economics
    Replies: 8
    Last Post: 08-10-2008, 09:59 PM
  2. Highly Recommended Books
    By Protagonist in forum LSAT
    Replies: 0
    Last Post: 05-25-2007, 09:56 PM
  3. Recommended review books?
    By pika_sil in forum NAPLEX
    Replies: 0
    Last Post: 05-01-2007, 02:10 AM
  4. Recommended Books for TOEFL
    By medex in forum TOEFL Grammar
    Replies: 0
    Last Post: 05-25-2005, 11:14 PM
  5. Recommended Books for GRE?
    By flounder in forum GMAT
    Replies: 0
    Last Post: 08-22-2003, 05:25 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •