Peace123 Posted May 21, 2018 Share Posted May 21, 2018 Hi! So, I'm currently looking to apply to a marketing CB program this year. Looking at past threads, I've seen that that there were students who published/presented before getting accepted into a program. I know it is not necessary to have a publication in hand, but I would like to know what these conferences/ journals are? Thank you! Quote Link to comment Share on other sites More sharing options...
XanthusARES Posted May 22, 2018 Share Posted May 22, 2018 For CB our top journal is the Journal of Consumer Research. The Journal of Marketing Research is up there. The Journal of Marketing and the Journal of Consumer Psychology are also fine journals, but not as highly respected. Before anyone jumps on this, I understand that statement is debatable. In my department this is the standard for tenure, so it is the standard which I follow. As far as conferences the Association for Consumer Research conference is our big annual gathering. The Society for Consumer Psychology and The Society for Judgement and Decision Making are both solid choices as well, but a bit more niche. There are a few others, but these will give you the best ROI. Good luck! Quote Link to comment Share on other sites More sharing options...
taxPhD Posted May 22, 2018 Share Posted May 22, 2018 While it's certainly a good goal, It should probably be noted though that it would be extremely rare for an applicant to a PhD program to have a publication in an outlet like JCR. If an applicant has a publication, it is generally from work during a masters program in say psychology or something in which the said applicant did work in a lab that resulted in a publication, often with 6-7 authors. It's a bit of a different game in those fields than in business school disciplines. I am not in marketing, I am in accounting, but I would actually be very skeptical of an accounting PhD applicant with a publication in one of our top journals and would need very clear evidence that he/she substantially contributed to the effort of said publication. The majority of accounting PhDs do not have an A pub. at graduation, let alone at application to PhD programs. Quote Link to comment Share on other sites More sharing options...
XanthusARES Posted May 22, 2018 Share Posted May 22, 2018 All of that is true. It would be odd (although I know of a handful of students who have them) to have an A pub before the PhD program. If you're going to submit something, submit to our top journals first. Quote Link to comment Share on other sites More sharing options...
sb29 Posted May 24, 2018 Share Posted May 24, 2018 In addition, the top psych/social psych journals are well respected as well with much shorter (but equally tough) review cycles. Quote Link to comment Share on other sites More sharing options...
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