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Re: Conferences/ Journals to publish for Aspiring Marketing CB PhD Student
While it's certainly a good goal, It should probably be noted though that it would be extremely rare for an applicant to a PhD program to have a publication in an outlet like JCR. If an applicant has a publication, it is generally from work during a masters program in say psychology or something in which the said applicant did work in a lab that resulted in a publication, often with 6-7 authors. It's a bit of a different game in those fields than in business school disciplines.
I am not in marketing, I am in accounting, but I would actually be very skeptical of an accounting PhD applicant with a publication in one of our top journals and would need very clear evidence that he/she substantially contributed to the effort of said publication. The majority of accounting PhDs do not have an A pub. at graduation, let alone at application to PhD programs.