1 out of 1 members found this post helpful.
Re: Profile Evaluation for PhD in Marketing
XanthusARES, now I feel like you are putting words in my mouth. Because the comparison I'm doing is not about "as respected as", like you wrote.
I'm talking mainly about two things:
1 - That experiments are not as relevant for Quant Marketing.
Relevant and respected are very different thngs. I respect a lot of things that are done in science,but that doesn't mean they are all relevant to my own field.
It doesn't mean experiments are less respected or can't be used. But, for Quant Marketing, mathematical proofs and data analysis with statistical software are much more relevant than experiments.
If a Quant Marketing applicant is bad at experiments (e.g., no knowledge, no experience, no strong interest), but excellent at math proofs or data analysis, I believe that most Quant professors will not make a big deal out of it.
But if a Quant Marketing applicant is bad at math and data analysis, it's going to be a problem even if that applicant is excellent at experiments.
It's not about respect, but relevance for Quant Marketing.
2 - That, as I wrote, "those outside these subgroups are rare".
Again, rare and respected are very different things.
If an applicant chooses a topic that is rare among Quant Marketing researchers, then research fit becomes even harder to find than usually is. If that's what the applicant chooses to do, that's ok. But at least it's a conscious choice, that is taking into consideration the risks of that choice.
Of course there are Behavioral Economics researchers who do experiments and are highly respected. This is a topic that has been getting Nobel prizes, after all. But I'm not talking about respect.
And, in my opinion, it's better in an application to show things that are more relevant and not so rare for the track that you are applying to. I think that improving the research interests in that regard is going to make the application stronger, and increase the chances of acceptance. That's my goal here. Respect was never the issue for me here.