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Re: Profile Evaluation for PhD in Marketing
Your profile seems good. Not exceptional, but certainly not bad either.
It looks like you have already identified the problems you have. So, you know your profile is not bulletproof, and that may keep you out of some schools. The schools you listed seem to be very strong, but I guess you will apply in a wider range.
You will probably be expected to explain why you want to move to academia, since you already have a professional career and just did an MBA. Since you have almost "zero research experience", it may be harder to convince schools that you "love to do independent research", since it's hard to know we love something we don't know much about. Better to think some strong reasoning for that.
When I read "on a topic of my own desire", I immediately thought: "what is going to happen if it is NOT a topic of your desire?". After all, during the PhD you may be involved in other people's research projects, not necessarily the ones you want to.
And of course you will have to explain why your personality matches the academia lifestyle. Be careful with your explanation here, you must show you have a pretty good understanding about the academia lifestyle in a motivation like this. Otherwise, people will think you have no idea what you are getting yourself involved with.
Play with your strengths. It looks like you have a good knowledge about programming, and that experience as TA in statistics is a good thing that is not easy to find in applications.