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Re: Marketing (CB) PhD Profile evaluation _ Fall 2019
Yeah, GMAT scores of 700 or more are not uncommon among PhD applicants. So, 680 will not look particularly impressive. When there are multiple scores, I think they usually take into consideration the highest score, but not all schools are like that. I don't know how long you've been studying for the GMAT, and the quality of your preparation, but since you got 680 in one attempt and 660 in another, it looks you attempted again without much improvement. I usually recommend making another attempt when you're pretty sure you will see a significant improvement. After my 1st attempt, I studied for almost 1 year before trying again, but by then I was confident that I would get a much better score, and it was probably the best I could do. I would have attempted the GRE instead of the GMAT too. Some people find the GRE easier, some people find the GMAT easier, it's hard to say. But maybe for you the GRE would have worked better.
About the GPA, there isn't much you can do.
So, those may be weaknesses in your profile. But if you do a good work selecting schools to apply, I see no reason to not get accepted by a good school.