The following is a memorandum from the business manager of a television station.
"Over the past years, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. therefore, in order to attract more viewers to the program and to avoid loosing any further advertising revenues, we should restore the time devoted to weather and local news to its formal level."


​Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

it is said in the memorandum that the television station has increased the news timing of national news but it is not stated why did they do that. this fact is missing here and it is also stated that when the television station has done that they lost their customers, viewers and advertising contracts. there are two things are missing first of all consmer survey which contains different questions about the liking and disliking of the consumer which could help to decide whether the news station need to apply that strategy or not. the second thing which is missing is the complaints what compalaints are received by the news station and if they recieved the complaint they had to ask the feedback and the solutions from consumers. in this memorendum it is also missing that the which type of advertisement they need to show on their television station. if all the thing mentioned above are given then it will help the news sation to maximize their viewers and it also help the news station to bring new advertising contracts to them. if the news channel has a proper consumer survey it will help to bring new customers and also new advertising contracts from local as well as global businesses. i also find that the objective of late night television program is missing, the objective is the base for any business and work if it was stated in this memorandum it will help the owner and their co worker to find a proper solution for this problem.