I've no idea about CB. For quant, they will look at all math (calculus, statistics, analysis) and econ courses (micro, game theory, IO, econometrics, or other related).
Dear all, I've heard a lot of people say that the courses you have on your undergrad transcript have a lot to do with you chances to get into a good PHD Marketing program. So, Calculus Series is required if you are going for PHD Marketing in quantitative and Psychology and Sociology are required for Consumer Behavior. Can someone experienced provide everyone on this forum with a good list of which courses are required for each area i.e quant and CB?
Thanks in advance.
For CB, the main thing is psychology courses (social psych), and statistics courses (as much as you can take). Linear algebra would also be helpful. Also helpful but not necessary would be courses that are peripherally related, ie. social neuroscience. Graduate level courses in psychology and stats would also be great. And then if we're going for the perfect profile, why not throw in a few marketing courses like Principles and CB (for the cherry on top, CB at the doctoral level would be really nice to have).
Then the more important/differentiating factor becomes how much research experience you can acquire during your spare time.
Pair that in with super high grades, super high GMAT score, and you'll be a super competitive applicant.
Til now I always got by on my own
I never really cared until I met you...
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