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Thread: Marketing PhD Rankings Based on Strength of Placement Record

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    Marketing PhD Rankings Based on Strength of Placement Record

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    Since there aren't any official PhD rankings for marketing, I came up with my own ranking based on placement data from AMA's "Who Went Where" surveys for the last 12 years. I assigned a point value to each placement (1-10) based on UTD's research rankings (2005-2014 top 4 marketing journals) and Financial Times' 2014 MBA rankings. I then multiplied the sum and average of each school's placement points to come up with a score that accounted for both quantity and quality of placement track record.

    Rank Row Labels Ave Points Sum of Points Score
    1 U of Pennsylvania 5.33 128 683
    2 Duke U 5.55 122 677
    3 Stanford U 8.00 72 576
    4 Northwestern U 4.60 115 529
    5 U of Chicago 6.67 60 400
    6 Columbia U 6.20 62 384
    7 U of California - Berkeley 6.88 55 378
    8 INSEAD 5.31 69 366
    9 New York U 5.45 60 327
    10 Harvard U 6.00 48 288
    11 U of Southern California 3.46 83 287
    12 U of California - Los Angeles 5.00 50 250
    13 U of Maryland 3.93 59 232
    14 U of Minnesota 3.75 60 225
    15 U of Michigan 3.44 62 214
    16 MIT 7.00 28 196
    17 U of Florida 3.21 61 196
    18 Cornell U 5.29 37 196
    19 Pennsylvania State U 3.00 63 189
    20 U of North Carolina - Chapel Hill 4.56 41 187
    21 Carnegie Mellon U 5.14 36 185
    22 Yale U 5.50 33 182
    23 Erasmus U 5.00 35 175
    24 Indiana U 2.90 58 168
    25 Arizona State U 2.81 59 166
    26 U of Pittsburgh 3.19 51 163
    27 U of Texas - Austin 2.85 57 162
    28 Emory U 4.71 33 156
    29 Washington U - St. Louis 4.13 33 136
    30 London Business School 5.00 25 125
    31 Maastricht U 3.75 30 113
    32 Ohio State U 3.33 30 100
    33 U of Wisconsin - Madison 3.33 30 100
    34 U of Houston 2.05 45 92
    35 U of South Carolina 2.05 43 88
    36 U of Illinois - Urbana-Champaign 2.40 36 86
    37 U of British Columbia 2.67 32 85
    38 U of Colorado - Boulder 2.73 30 82
    39 Catholic U Leuven 3.67 22 81
    40 U of Toronto 3.14 22 69
    41 U of Washington 2.60 26 68
    42 Michigan State U 1.83 33 61
    43 U of Connecticut 3.17 19 60
    44 Texas A&M U 2.07 29 60
    45 U of Rochester 3.40 17 58
    46 U of Arizona 2.00 28 56
    47 Purdue U 2.63 21 55
    48 Baruch College / CUNY 1.86 26 48
    49 Boston U 2.57 18 46
    50 U of Alberta 2.57 18 46
    51 U of Iowa 2.57 18 46
    52 Florida State U 1.65 28 46
    53 Georgia Institute of Technology 2.38 19 45
    54 U of Missouri 2.00 22 44
    55 U of Nebraska 1.67 25 42
    56 BI Norwegian Business School 3.67 11 40
    57 SUNY - Buffalo 3.67 11 40
    58 U of Western Ontario 2.11 19 40
    59 U of California - Irvine 1.64 23 38
    60 U of Alabama 1.26 29 37
    61 U of Memphis 1.90 19 36
    62 IESE Business School 6.00 6 36
    63 U of Kaiserslautern 6.00 6 36
    64 U of Oregon 1.50 24 36
    65 Georgia State U 1.57 22 35
    66 U of Calgary 3.33 10 33
    67 U of Miami 3.33 10 33
    68 Virginia Tech 1.67 20 33
    69 U of Utah 1.73 19 33
    70 U of Virginia 4.00 8 32
    71 Oklahoma State U 1.50 21 32
    72 Tilburg U 2.75 11 30
    73 U of South Florida 1.58 19 30
    74 Washington State U 1.64 18 29
    75 U of Georgia 1.43 20 29
    76 Concordia U 2.17 13 28
    77 U of Illinois - Chicago 1.46 19 28
    78 U of Tennessee 1.31 21 28
    79 HKUST 3.00 9 27
    80 Eindhoven U of Technology 3.50 7 25
    81 U of Cologne 3.50 7 25
    82 U of Arkansas 1.29 18 23
    83 Syracuse U 2.25 9 20
    84 U of Central Florida 1.25 15 19
    85 U of New South Wales 3.00 6 18
    86 Louisiana State U 1.30 13 17
    87 Saint Louis U 1.17 14 16
    88 U of North Texas 1.07 15 16
    89 Hebrew U 4.00 4 16
    90 Bocconi U. 4.00 4 16
    91 ESSEC Business School 4.00 4 16
    92 Peking U 4.00 4 16
    93 Tel-Aviv U 4.00 4 16
    94 U of Kansas 2.00 8 16
    95 U of St. Gallen 2.00 8 16
    96 Wageningen U. 4.00 4 16
    97 Witten/Herdecke U. 4.00 4 16
    98 U of Cincinnati 1.18 13 15
    99 Kent State U 1.08 14 15
    100 U of Kentucky 1.20 12 14

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    A long long time ago XanthusARES's Avatar
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    Yeah I mean if this list works well for you then do it. I see some weaknesses across it. Mostly the issue is that people move around and schools focus on different types of research at different times.

    Honestly, though, I'd say your top 50 are definitely in what I would consider to be the top 50, but I would definitely order them differently.

    Fun game, though, I remember when I had the time and willpower to do stuff like this.
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    There are certainly weaknesses with the data and methods, but it has helped me get a feel for what tier schools belong in. I've heard that graduates are generally placed a tier or two below their program, but I didn't have a good "feel" for which schools placed where.

    Placement average might be more useful than the multiplied score IF all schools reported all of their placements and had several placements, but there are a lot of "one hit wonders" which makes it difficult to know what your chances of getting a good placement after completing such a program would really be.

    One bit of information I wish I had is whether placements were CB, Quant, or Strategy.

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    There are several statistical issues here that I can think of. But the larger issue is that it is very hard to disentangle how much of placement is due to the quality of the program versus the quality of the incoming students. Overall I wouldn't put to much weight on placement.

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    Placement is a thing, see, so yeah. See my new post.
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    Re: Marketing PhD Rankings Based on Strength of Placement Record

    I buy the top 5-6 schools on that list being in roughly that order.

    The rest, aren't as easy to digest.

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    Re: Marketing PhD Rankings Based on Strength of Placement Record

    I'm curious how others would rank schools. I'm not so concerned with numerical ranking as I am with which tier schools belong in. T10, T25, T50, T100 or however you think schools should be tiered. I am particularly interested in opinions on CB programs at the following schools:
    -Arizona State U
    -Duke
    -INSEAD
    -U of British Columbia
    -U of California - Irvine
    -U of California - Los Angeles
    -U of California - San Diego
    -U of Maryland
    -U of Michigan
    -U of Minnesota
    -U of Oregon
    -U of Pennsylvania
    -U of Texas - Austin
    -Washington U - St. Louis

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    Re: Marketing PhD Rankings Based on Strength of Placement Record

    The ranking is biased.

    In CB side, Duke and Stanford dominate all the other programs. Yale,NYU,Columbia,Wharton,CMU and UBC are generally great. For Kellogg and Booth, the variance is large and it largely depends on who you work with. Florida used to be very good but much weaker these days. Minnesota, UT Austin, South Carolina, INSEAD, Colorado produced some excellent graduates (Szu-Chi Huang, Cait Lamberton, Rebecca Naylor,Joachim Vosgerau, Ashwani Monga, Juliet Zhu, Amar Cheema, etc.). HKUST is weird--non-top placement record because of its location but very top graduate publication record. They produced more than 5 leading young scholars in the past 10 years.

    In Quant side, CMU is the best ever in terms of placement.

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    Re: Marketing PhD Rankings Based on Strength of Placement Record

    Quote Originally Posted by Sheetrockero View Post
    I'm curious how others would rank schools. I'm not so concerned with numerical ranking as I am with which tier schools belong in. T10, T25, T50, T100 or however you think schools should be tiered. I am particularly interested in opinions on CB programs at the following schools:
    -Arizona State U
    -Duke
    -INSEAD
    -U of British Columbia
    -U of California - Irvine
    -U of California - Los Angeles
    -U of California - San Diego
    -U of Maryland
    -U of Michigan
    -U of Minnesota
    -U of Oregon
    -U of Pennsylvania
    -U of Texas - Austin
    -Washington U - St. Louis
    Alright this is my personal opinion. It does not necessarily reflect the view of all or any other CB folks out there. I would consider most of these programs to be top 25. Duke and Wharton are top 10 (although some will argue the merits of Wharton). I'd put Michigan, Minnesota and UCLA at about the same level as each other in a strong top 15ish race. Maryland, UT-Austin and WUSTL are somewhere in the top 20, again about the same level to me depending on research interests. Oregon is right on the cusp of top 30 depending on what you want to study. INSEAD and UBC exist (sorry I don't know anything about schools from other countries).

    The rest (ASU, UC-Irvine, UC-SD) are what I would consider top 50. This means they each have some solid researchers where you can definitely get some good work out, but it will take some doing on your part. These are the types of schools I hope I'll be competitive at when I go on the job market.

    I absolutely cannot stress enough how subjective this whole thing is, though. My rankings of these programs are based on my personal knowledge, preference and research interests. The truth of the matter is that if you go to any of these schools you'll get a great education. I would be honored to have any of them on my resume. So take my ranking opinion with a truckload of salt. For others these schools will rank differently.
    Til now I always got by on my own
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    Re: Marketing PhD Rankings Based on Strength of Placement Record

    Xanthus I think you are pretty on the spot-
    I concur with everything he said, based on my background research on faculty, research output, # of faculty in the program for CB, and the "up and coming" faculty in the programs (Associate / Assistant Professors with prominent starts, but then again they may go somewhere else).

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