Profile evaluation for PhD in Marketing

[BNemeth]

Hi everyone :)

 

I am seeking a profile evaluation for a Marketing PhD- Consumer Behaviour track - your response is greatly appreciated :)

 

Test Scores (GMAT/GRE): GMAT 710, Q49, V39, AWA6

Undegrad GPA: finished in the UK, as top of the class, best dissertation, in a top UK university, field: Business and Management, have been awarded 3 awards for academic and quantitative excellence and one for the dissertation (probably would account to 3.95/4.00 GPA

Graduate GPA: Masters from Imperial College, my masters specialisation was ranked no. 2 worldwide, finished with distinction in top 1% with an honorary scholarship award and a dean's excellence award. (GPA would probably be around 3.85/4.00)

Research Experience: Research paper published in a top Slovak academic marketing journal (the research was on Slovak consumer decision-making styles)

Research assistantship experience - will be more than a year by start of programme in 2019

+ several research based courseworks with high firsts (equivalent of A+), best dissertation that was multi-method research based

Teaching Experience: 1 year teaching experience as mentor for students, won the best mentor award

Work Experience: 2 years consulting experience in digital marketing

Concentration Applying to: Marketing- Consumer Behaviour track

Number of programs planned to apply to: 7-8

Dream Schools: Harvard Business School, London Business School, Wharton, MIT, Insead

Planning to apply to top 10 business schools in the US and Europe

 

Thank you for your response :)

[BrazilianPhD]

Your profile seems very, very strong. Good GMAT score, excellent GPA, big universities (that can probably get you strong letters of recommendation), awards, a paper published, research and teaching experience.

 

I don't know how you made your list of schools, but 7-8 schools and only top ones look very risky to me, even with a strong profile like yours. You probably would need luck to be on your side too, with that strategy. And every time I see only big names, I wonder if the applicant based the choices on general reputation (often a bad idea) or on research fit (extremely important).

 

If you do a good job while selecting schools, you should certainly get an offer from a good school given your profile.

 

The only thing that made me curious about your profile is why CB? You didn't talk about things like motivation, and I see a lot of things here that made me think about Quant Marketing (e.g., a relatively high quant score, a quantitative excellence award, some experience with digital marketing, MIT as dream school). I'm not saying it's wrong to apply to CB, you sure have your reasons. But if I had to guess, I would have thought you were planning to apply to Quant, not CB.