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Thread: Profile evaluation for PhD in Marketing

  1. #1
    Trying to make mom and pop proud
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    Profile evaluation for PhD in Marketing

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    Hi everyone

    I am seeking a profile evaluation for a Marketing PhD- Consumer Behaviour track - your response is greatly appreciated

    Test Scores (GMAT/GRE): GMAT 710, Q49, V39, AWA6
    Undegrad GPA: finished in the UK, as top of the class, best dissertation, in a top UK university, field: Business and Management, have been awarded 3 awards for academic and quantitative excellence and one for the dissertation (probably would account to 3.95/4.00 GPA
    Graduate GPA:
    Masters from Imperial College, my masters specialisation was ranked no. 2 worldwide, finished with distinction in top 1% with an honorary scholarship award and a dean's excellence award. (GPA would probably be around 3.85/4.00)
    Research Experience:
    Research paper published in a top Slovak academic marketing journal (the research was on Slovak consumer decision-making styles)
    Research assistantship experience - will be more than a year by start of programme in 2019
    + several research based courseworks with high firsts (equivalent of A+), best dissertation that was multi-method research based
    Teaching Experience:
    1 year teaching experience as mentor for students, won the best mentor award
    Work Experience:
    2 years consulting experience in digital marketing

    Concentration Applying to: Marketing- Consumer Behaviour track
    Number of programs planned to apply to:
    Dream Schools:
    Harvard Business School, London Business School, Wharton, MIT, Insead

    Planning to apply to top 10 business schools in the US and Europe

    Thank you for your response

  2. #2
    Within my grasp! BrazilianPhD's Avatar
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    Re: Profile evaluation for PhD in Marketing

    Your profile seems very, very strong. Good GMAT score, excellent GPA, big universities (that can probably get you strong letters of recommendation), awards, a paper published, research and teaching experience.

    I don't know how you made your list of schools, but 7-8 schools and only top ones look very risky to me, even with a strong profile like yours. You probably would need luck to be on your side too, with that strategy. And every time I see only big names, I wonder if the applicant based the choices on general reputation (often a bad idea) or on research fit (extremely important).

    If you do a good job while selecting schools, you should certainly get an offer from a good school given your profile.

    The only thing that made me curious about your profile is why CB? You didn't talk about things like motivation, and I see a lot of things here that made me think about Quant Marketing (e.g., a relatively high quant score, a quantitative excellence award, some experience with digital marketing, MIT as dream school). I'm not saying it's wrong to apply to CB, you sure have your reasons. But if I had to guess, I would have thought you were planning to apply to Quant, not CB.

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