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Thread: Marketing CB: Which schools are the strongest?

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    Marketing CB: Which schools are the strongest?

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    Just a quick question: For those who pursue behavioral marketing, which schools are the strongest ones? Northwestern or Stanford? How about Duke or UPenn? Thanks!

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    Re: Marketing CB: Which schools are the strongest?

    Have you received these schools' offers/interviews? I heard that Northwestern and Duke are the top

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    Re: Marketing CB: Which schools are the strongest?

    Thanks and I am still waiting for their formal reply.

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    Re: Marketing CB: Which schools are the strongest?

    Quote Originally Posted by Eric123 View Post
    Thanks and I am still waiting for their formal reply.
    Congrats on your interviews! Would you mind sharing which schools you heard from? Gradcafe says that only Kellogg and Wharton sent out interview invites.

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    Re: Marketing CB: Which schools are the strongest?

    Quote Originally Posted by Eric123 View Post
    Just a quick question: For those who pursue behavioral marketing, which schools are the strongest ones? Northwestern or Stanford? How about Duke or UPenn? Thanks!
    I would place Penn and Duke at the top, with Stanford right below. Northwestern is a little more interesting - I believe that depends more on what you're looking for. I've heard it's a little more quant focused.

    Also, there are a bunch of schools who have already sent out interviews and made offers, including some discussed in this thread.

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    Re: Marketing CB: Which schools are the strongest?

    If you are motivated, then all of the schools you mentioned are great. No school is better than any other. Placement depends on you, not the school, at this point. If you are 100% sure academia is the career for you, then you'll excel anywhere you go. And you should pick a school based on fit, not name.

    However, if you are going directly from undergrad and not really sure if academia is the right path for you, then I suggest Northwestern. Kellogg gives students a real experience of what career in research is like from the first year. And if you don't like it, they help you get a great job: they give you an MS in Marketing (for free) and access to the MBA recruitment.

    Best of luck.

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