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Re: What is a good funding offer for PhD in Business schools?
Offers are often based on the cost of living in the city where the university is located.
An offer of 30k can be excellent in a city with a relatively low cost of living, and awful in other places. So, do not compare those offers with each other without taking into consideration the differences in cost of living.
There are differences depending on the concentration, but I think that for concentrations in business schools those differences are not so significant. Even if there are differences depending on ranking, I think you would need to go quite lower in ranking position to see ranking as a decisive factor to predict the value of funding.
Also, although I don't know much about this, I've heard about significant differences in taxes that are deducted from your stipend and part of scholarships.
So, to evaluate those offer on the financial side, you need to take the value of the offer, estimate the taxes that you are going to pay, and the cost of living of the corresponding city (especially to rent an apartment). With that in mind, 30k for a PhD in Texas is probably a lot better than 40k for a PhD in California.