You did a lot of things that would be useful for Quantitative Marketing (computer science, data science), but you are applying to Consumer Behavior. So, where is the Consumer Behavior stuff in your profile?
I don't think lack of formal stats is concern here, you seem to have much more in that regard than expected for a CB applicant. But I don't see much regarding CB. Your profile makes me feel like you're better prepared to do Quant Marketing research than CB research.