I want to thank everyone for taking the time to respond. I am a bit relieved to see that having published (which I have not) is not the case for the majority of applicants. I will try to get published for a school conference only for those attending the University, I realize this is not in any way at the same level of publishing in a well known magazine but as many of you suggested the more you have the better.
Now let me know what you guys think, but would it make sense to offer to do a research project (pro-bono) for a local business? Technically this would be real world experience as a consultant which depending on the results may influence the restaurant owner's marketing strategy. To be more specific, there is a Subway restaurant next to my house and the owner is constantly asking me for advice on how to bring in more students from the University which is down the block. I figure I could offer to analyze his current marketing efforts, prepare a survey, maybe set up a focus group and get some qualitative information, and sum up the results and make my recommendation in regards to how he should proceed going forward. Would something like that make sense or should I focus on strictly doing scholarly research with a professor?
On a different topic - does anyone have a list of the top 50 Marketing PhD programs, I have found many online which vary quite a lot from each other, I was wondering if there is one which is considered more accurate than the rest. I would really appreciate it.