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  1. Argument- The following appeared in a memorandum from the president of Aurora, a company that sells organic milk (milk produced without the use of chemical additives): “Sales of organic food products in this country have tripled over the past five years. If Aurora is to profit from this continuing trend, we must diversify and start selling products such as organic orange juice and organic eggs in addition to our regular product line. With the recent increase of articles in health magazines questioning the safety of milk and other food products, customers are even more likely to buy our line of organic products. And to help ensure our successful expansion, we should hire the founder of a chain of health-food stores to serve as our vice president of marketing.” Essay - The argument mentioned in memorandum from the president of Aurora doesn't address some vital concerns. The argument is based on several assumptions and henceforth is not completely persuasive. First, As per the argument, Sales of organic food products have tripled over past five years but there is no information about the profit made by organic food companies. So one cannot assume that those organic food provider companies are making significant profit or not, as cost associated with producing and selling them is significantly higher than preservative food . Moreover one cannot assume that Aurora itself is making some profit with its product organic milk and if Aurora is not making any kind of profit now then will it be a wise decision to start selling new products. Second, Argument doesn't provide any kind of information about the competitors of Aurora. And where does it stand among them. Before starting selling products such as organic juice and organic eggs, Aurora's management needs to study the market and accordingly the decision should be taken. But the argument fails to exhibit the same. Thirdly, the argument assumes that the articles in health magazines questioning the safety of milk and other products will more likely to attract customers to Aurora's products. But there is no evidence provided in argument to claim so. Finally the argument fails to convince that hiring a new vice president can ensure the successful expansion of Aurora's business. There is no information about the current vice-president of marketing in company. May be he is already performing well and given that scenario there is no need to hire a new vice-president .Moreover the president of marketing is the one who enforces all the marketing strategy. If new vice president will not be able to convince the president then his strategies won't be implemented and as a result hiring a new vice-president won't help in expanding the business of Aurora Thus , the argument has numerous flaws and it is not convincing. The argument could have been more convincing If it would have stated that Aurora is a profit maker firm, and there is good chance for Aurora to perform well in new organic products because of its good brand name and quality , and Aurora is also planning to hire a more qualified marketing vice-president as current marketing Vice-president’s qualification and performance is not up to the mark.
  2. Can someone please rate my GMAT AWA issue essay on the grade of 0 to 6. Kindly provide some suggestions to improve the same.I wrote this essay in exact 30 mins and can't think of anything else except from the things that i mentioned in it. I feel that i need to work on the process of my thinking with respect to examples and reasons. Please share your feedback on my essay and some advice to improve it would be really helpful. Topic - “People’s loyalty to political parties and political leaders significantly hinders their ability to form their own opinions about an issue." Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading. Essay - Some people think that it's difficult to form their own opinion while being loyal to a poltical party , while others think that being loyal to a party don't stop you to think and to form your own opinion. This issue is definitely debatable one but a clear and non biased examination exhibits that if you are loyal to some party then it doesn't mean that you cannot have your own opinion about some issue. People who support some party , are a social element at first place. They have there own thinking and their own point of view for every aspect of their life and the issues around them. If they strongly believe about some party and its views , then it is obvious that party's view matches with the people who support them. Now if at some point of time party's views doesn't match with the people who have supported it then there will definitely be some conflicts and no party or no policy can stop a person's thinking. There are so many examples that illustrate the same. History has its own varieties of examples where a party supporter has done the adverse things for party at some point of time, where he or she was not aligned with party on some issue. At the time of World War 2, Many Germans who used to be great supporter of Nazi Party initially , fought against Nazi because they were not in favor of Hitler’s views and his decision to destroy Jews . Their strong belief in Nazi party got weaken when they realized that Nazi party's view are not aligned with their views. The origin of democratic system itself is the biggest example of this. We have seen in our life that every time when we have election in our respective democratic countries then we were never sure that which party is going to win and by how many votes. If party's views would have been so much influencing on people's thinking then a voter would have always voted for a particular party . And if this would have been the case then there would have not been a shocking win or defeat in any election in any country. In Conclusion , A person's thinking is not governed by the party he supports , rather it is the party whose views are governed by the people who supports it. If some party neglect this fact then it is difficult for the party to survive for long.
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