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Yi Xing Chen

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  1. @Synthesis. So if I want to enter this branch, what kind of math courses should I take before entering a phd program.
  2. I really appreciate your advice, XathusARES. Hope you can have a wonderful life in Wisconsin.
  3. Sorry, I mean that the placement potential of recent phd graduates with "strategy positioning" are high.
  4. Thanks, XanthusARES. Since you mentioned that the strategy area is not a hot area right now, just want more details about hot research areas of both CB and modeling. However, I chatted with a senior professor last week, and she told me that the placement potential of recent phd graduates are high. She also mentioned that some modeling programs also do some managerial work. Hope I can get some more feedback.
  5. Hi, Recently, I read several research articles: Effect of Service Transition Strategies on Firm Value (2008) Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Outcomes(2011) Trust at Different Organizational Levels (2008) Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty Use of Relationship Marketing Programs in Building Customer-Salesperson and Customer-Firm Relationships: Differential Influence on Financial Outcomes. Thus, I think that I am interested in focusing on the organizational-level or marketing strategies, especially areas in relationship marketing , impact of those strategies on the financial performance of organization, and strategic reactions to the external dynamic environment. However, I am confused about choosing appropriate phd program. I am wondering if anyone is willing to please help me by clarifying several questions below and give some guidance. 1. Since few marketing phd programs show that they have the subarea "marketing strategy", how can I better define the area marketing strategy and find an appropriate phd program? Is it a correct way to divide marketing phd programs into three branches: Modeling, CB and Mkt strategy? 2. What are the major differences between mkt modeling branch vs strategy? What kind of math background should I have for each subarea? 3. What are the major differences between phd in marketing and in strategic management? If I am interested in marketing strategy, which program should I apply for?( strategic management or marketing)? I really appreciate your upcoming advice.
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