laktak
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Recommended books to learn about experimental design in Marketing CB?
laktak replied to laktak's topic in PhD in Business
Thanks for the reply, XanthusARES! Sorry about that, I should have been more specific about my question. I want to learn the basics of everything you've mentioned in your post. Should I search for books on psychology + statistics? I've read JCR papers but I feel like I need to learn more about the background information to fully understand what is done on the paper. On a side note, any idea why there are no books on experimental design? -
Thank you BrazilianPhD and XanthusAres! My next question is: Who would you consider a highly regarded professor? Would it be a professor who previously served as an editor (associate/ERB) of JCR? Or would it be any professor/ associate professor in the T15 schools? Or a professor who has published frequently in JCR (if so, what is the definition of frequent in marketing journals)?
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Hey Guys, Could you please recommend me a list of books that would teach me about experimental design in marketing CB?
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Hey guys! I have an engineering background. I am currently doing my masters in management. I want to apply this fall. What can I do withing this short time to be a highly competitive candidate in terms of research? Should I A) Work under a professor who is highly regarded B) Work under a professor whose research interests somewhat match mine C) Work on an independent project based on a topic usually studied in marketing D) Work on a completely new inter-disciplinary project Thank you in advance!