CPGgeek

I’m planning to apply to Marketing PhD programs next year (2020 matriculation). I have my MBA in marketing from a top program and have been working in brand marketing and strategy roles for four years. I’m currently in a supervisory role and work with vendors and analysts who conduct the actual data manipulation, my role is to develop and implement the strategy. I myself conduct very little analysis (aside from simple scanner and panel data work) and worry this will make me less attractive to admissions committees. Would you recommend I try to identify a professor to work with over the next year to gain academic research experience? Willing to put in the hours if it boosts my profile. Thanks!