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tigertan

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  1. I always understood quantitative marketing to be in the weeds theory, with modeling and machine learning elements, whereas CB considered the theoretical side of marketing. Is that not correct? Can I still pursue social identity and decision research with a quantitative marketing track? Sorry for all of the questions. (Also, the sales job was to help pay for my MSc. I don't have interest in it as a topic for the future).
  2. Thanks so much! Yes, planning on applying Fall '22. Definitely need to iron out my research interests, I think I'll sit down with one of the professors I work with to weigh options out.
  3. Test Scores (GMAT/GRE): 161Q - 164V last taken in 2018. I hope to improve next summer with 165+ for each. Undegrad GPA: 3.71 - Marketing Top 20 Public University Graduate GPA: 3.65 - Analytics - Top 5 Program Research Experience: 2 papers accepted to conference, 1 in process of publication to top 10 journal. Teaching Experience: TA for Regression Analysis (grad) Work Experience: Sales 3+ years Concentration Applying to: Consumer Behavior Number of programs planned to apply to: 10-15 Dream Schools: Maryland, Duke - Fuqua, UChicago Other Questions: What made you want to pursue a PhD? I fortunately had a few great professors at my b-school who encouraged me to pursue a PhD. I am passionate about research (which I am aware is a given for most if not all candidates), but I also would like to be the mentor for future students, like the ones I had. My research interests are rooted in how marketing and society connect, as well as sustainability and technology. Questions or concerns you have about your profile? I am aware that the MSc in Analytics aligns more closely with the quant track, but I did not have a strong background in mathematics from my undergraduate degree and I felt that it was necessary to bolster my quantitative background. I haven't done as much research yet on the research interests of top-20 programs, but I felt that the three above were strong in CB. Is there any chance based on my profile? Would you have any suggestions for programs that align with macro marketing?
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