Is anyone out there thinking about or have started a blog as a way to build/establish their personal brand. I'm not referring to a blog about your daily activities and experiences as a doctoral student. Rather, a blog devoted solely to building your reputation as an expert in your field. I'll be starting this fall in OB/Management and I'm thinking a weekly blog based on whatever interesting paper I happen to be reading would be a fun endeavor. (Obviously this would have to be under my real name if it's to have a "personal brand" benefit.) Any thoughts?