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  1. Hello, Could you please provide you opinion on the following argument analysis? I would be much obliged. If you're have any essays calling for reviewing, feel free to post a corresponding link below, and I'll happily provide my criticism on one of them. Argument: The following is a memorandum from the sales director to the president of the Healthy-and-Good food company. "A recent study indicates that Venadial, a new margarine currently produced only in the country of Alta, actually reduces cholesterol levels. Derived from the resin of pine trees, Venadial works by activating a metabolic response that is not yet well understood. However, cholesterol levels fell ten to fifteen percent among participants in the study who consumed Venadial daily, and the risk of heart attack by one-third. In addition, the new margarine is so popular that stores in Alta are unable to keep it on their shelves. Therefore, if our company obtains the exclusive right to sell Venadial internationally, our profits are sure to increase substantially within a very short time." Analysis: The general writer's claim in the provided argument is that the margarine Venadial actually reduces cholesterol levels. As a conclusion, the writer suggests that obtaining the right to sell this margarine internationally would bring substantial profit in a very short time. The writer provides results of some research of the margarine, which are supposed to support the general claim. However, neither these research results support the general claim, nor the conclusion about a significant potential profit are well-supported, as the following analysis reveals. The first writer's argument in favor of healthiness of the margarine is that the cholesterol levels fell from ten to fifteen percent and the risk of heart attack by one-third among participants who consumed Venadial daily. From these data it is impossible to conclude definitely that the margarine is healthy. For one thing, the mentioned percents may hide quite small numbers, if the size of the overall study group is small. If so, than the example of people participating in the testing is not representative. Also, there is no data about cholesterol levels of participants who consumed the margarine not daily. Maybe, their cholesterol levels would significantly differ from those of daily margarine consumers. The second argument in favor of the Venadial margarine is that stores in Alta are unable to keep it on their shelves, thus indicating enormous margarine's popularity. This logic is fallacious, because the lack of margarine of the shelves of Alta shops does not necessarily indicates margarine's popularity. For instance, this kind of margarine may be perishable, and margarine supplies are deferred by the manufacturer. Also, shops may not want to buy this margarine because of its dubious effect on its consumer's health. Finally, the writer suggests that obtaining an exclusive right to sell Venadial internationally would bring substantial profit in a very short period of time. Even if it had been proven that Venadial is healthy, the promises of enormous profits in a short period of time are groundless. First of all, there is no guarantee that people in the target selling area would buy Venadial, as well as any other margarine. Some people may not like margarine at all, while others may be repulsed by the extremely high margarine price, from which the company is also not protected; there is no any data concerning Venadial production cost. What is more, the offer to sell Venadial internationally requires consideration of others countries import policies. It is probable that the matter of which Venadial is made of, is treated as illegal for import in the counties of potential export. To summarize, neither the writer supports the claim that the Venadial margarine is healthy, nor he or she supports the conclusion that selling it abroad exclusively would bring significant profit in a short period of time. Thus, the provided argument is inconclusive and should be revised. To strengthen the argument, it is highly necessary to provide detailed medical tests of the margarine, since in the argument, the writer states that the effect of Vendial on health is still unresearched. Even without regarding profit it would bring, the product should be safe for health. Additionally, the effectiveness of the margarine in fighting against hearth diseases should be explored, since selling safe but not efficient product would not necessarily bring considerable profit. Finally, a rigidly devised business plan should be proposed in order to claim anything concerning the size of potential profits and the terms of their obtaining. Thanks in advance. -- Victor
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