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Profile Review: Marketing PhD/DBA in Consumer Behavior
HopefulProf posted a topic in PhD in Business
I have been interested in pursuing doctoral studies in Marketing (with a focus on CB) for a few years now and I am getting ready to redo my GMAT and begin prepping my materials. I hope to apply in 2013 (Fall) or 2014 (Fall) for start in 2014 or 2015. I'm not in a rush and want to do things the right way. I wanted to get some feedback on my profile and target schools since many of you have been in my shoes. I appreciate your honest and sincere input. :) My Profile Undergrad: Top 50 Public U.S. Institution Major: Interdisciplinary Concentration: Business + Marketing Relevant Courses: Principles of Marketing, Sociology, Microeconomics, Macroeconomics GPA: 4.0 / 4.0 Rank: Top 1% Graduate: Top 25 Public U.S. Institution Major: Engineering/CS Concentration: Human-Computer Interaction Relevant Courses: Research Methods, Empirical Research, Theoretical Research, Cognitive Psych & Neuroscience GPA: 3.92 / 4.0 Rank: N/A 1st GMAT Attempt (2009): 700 2nd GMAT Attempt (Planned 2013): Goal of 750 * Took first attempt years ago with minimal studying. I am working on MGMAT and Knewton courses to boost my score to 750. Planned Recommendations: 1: Graduate Research Adviser, Department Chair 2: Graduate Teaching Adviser, Professor in Empirical Research 3: Undergraduate Professor & Scholarship Adviser * Not sure if #3 is appropriate but could basically attest that I was a top student at a large R1 school and stood out as an undergrad student Research Experience: Member of HCI-related graduate research group Numerous poster presentations at local conferences Primary author on research project (in progress) -- hope to publish or present at major conference Teaching Experience: Taught 7 sections of coursework as a graduate instructor (I wasn't a TA; I actually taught the courses) Re-developed course curriculum for both of the courses I taught Received top student evaluations for each section taught Work Experience: 4-5 years at a large management consulting firm Rank in the top 5% of performance among peers Focus on retail/eCommerce/user engagement Research Interests: My interests merge elements of marketing, information science, human computer interaction, communications, and design. Research I enjoy tends to be heavily rooted in psychology and neuroscience. Human Behavior and Decision Making Applied Cognitive Psychology and Neuroscience eCommerce + Digital Marketing/Advertising Communications ============================================= Target Schools I selected target schools based on: Presence of faculty with related interests Research center(s) of interest at institution Varying rank (primarily top 10/20 with some outliers) Publication in top journals (JCR, JM, etc.) The List: Harvard Stanford Duke USC UCLA Florida Yale Berkeley Michigan Carnegie Mellon Chicago Emory Northwestern Wharton Oxford ============================================= Alright. Let me have it.- 6 replies
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