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Hi, Recently, I read several research articles: Effect of Service Transition Strategies on Firm Value (2008) Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Outcomes(2011) Trust at Different Organizational Levels (2008) Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty Use of Relationship Marketing Programs in Building Customer-Salesperson and Customer-Firm Relationships: Differential Influence on Financial Outcomes. Thus, I think that I am interested in focusing on the organizational-level or marketing strategies, especially areas in relationship marketing , impact of those strategies on the financial performance of organization, and strategic reactions to the external dynamic environment. However, I am confused about choosing appropriate phd program. I am wondering if anyone is willing to please help me by clarifying several questions below and give some guidance. 1. Since few marketing phd programs show that they have the subarea "marketing strategy", how can I better define the area marketing strategy and find an appropriate phd program? Is it a correct way to divide marketing phd programs into three branches: Modeling, CB and Mkt strategy? 2. What are the major differences between mkt modeling branch vs strategy? What kind of math background should I have for each subarea? 3. What are the major differences between phd in marketing and in strategic management? If I am interested in marketing strategy, which program should I apply for?( strategic management or marketing)? I really appreciate your upcoming advice.

Hi I am currently taking a PhD level Marketing Strategy course with the readings coming primarily from the Journal of Marketing. Would anyone be able to suggest/recommend a reference textbook? (ie. the equivalent of the handbook of consumer psychology for CB) I'm mainly looking for something that would broadly cover all the main areas in marketing strategy, give background on each of the sections and point the way in terms of key articles in the literature. Thanks for your help.