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The following is a memorandum from the business manager of a television station. "Over the past years, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. therefore, in order to attract more viewers to the program and to avoid loosing any further advertising revenues, we should restore the time devoted to weather and local news to its formal level." ​Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument. it is said in the memorandum that the television station has increased the news timing of national news but it is not stated why did they do that. this fact is missing here and it is also stated that when the television station has done that they lost their customers, viewers and advertising contracts. there are two things are missing first of all consmer survey which contains different questions about the liking and disliking of the consumer which could help to decide whether the news station need to apply that strategy or not. the second thing which is missing is the complaints what compalaints are received by the news station and if they recieved the complaint they had to ask the feedback and the solutions from consumers. in this memorendum it is also missing that the which type of advertisement they need to show on their television station. if all the thing mentioned above are given then it will help the news sation to maximize their viewers and it also help the news station to bring new advertising contracts to them. if the news channel has a proper consumer survey it will help to bring new customers and also new advertising contracts from local as well as global businesses. i also find that the objective of late night television program is missing, the objective is the base for any business and work if it was stated in this memorandum it will help the owner and their co worker to find a proper solution for this problem.

The following is a memorandum from the business manager of a television station. "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs." Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted. Response : Before reaching to final decision of what should be the content of late night news programs, there are few analysis which needs to be done for effective decision. It is said in the statement that advertising companies have cancelled their contract with television station, but what is the actual reason of cancellation should be known. It might be that they are unhappy with price which they were paying for the advertisement. Or local businesses might be in loss themselve, so they do not want to increase their spending on advertising. There might be the case, even if local bussinesses have cancelled their contract with the television company, revenue generated from national news broadcast in late night news program have nullified that effect. Manager states that as local bussinesses have canceled there contract with the television company, they will have revenue loss. But before reaching this conclusion it is necessary to analysis what was the revenue generated by television company when weather and local news was telecasted in late night news program and what is the revenue generated when national news is telecasted in the same time slot. It might happen that although local businesses have canceled their contract with the television company, still revenue generated with national news is more than that generated from weather and local news. Although number of complaints received by the television station are related to weather and local news coverage, when timing for national news is increased and local news and weather decreased in late night news program, it do not essentially means that viewers have concerns related to timing of weather and local news. It can be the case, where actually viewers are expressing their concern related to the content of the weather and local news telecasted, not timing of news telecasted. So before reaching to the conclusion whether timing for weather and local news should be restored to former level, above analysis needs to be done for better understanding of the problem in hand and for effective decision.