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The following is a memorandum from the business manager of a television station. "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs." Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted. Response : Before reaching to final decision of what should be the content of late night news programs, there are few analysis which needs to be done for effective decision. It is said in the statement that advertising companies have cancelled their contract with television station, but what is the actual reason of cancellation should be known. It might be that they are unhappy with price which they were paying for the advertisement. Or local businesses might be in loss themselve, so they do not want to increase their spending on advertising. There might be the case, even if local bussinesses have cancelled their contract with the television company, revenue generated from national news broadcast in late night news program have nullified that effect. Manager states that as local bussinesses have canceled there contract with the television company, they will have revenue loss. But before reaching this conclusion it is necessary to analysis what was the revenue generated by television company when weather and local news was telecasted in late night news program and what is the revenue generated when national news is telecasted in the same time slot. It might happen that although local businesses have canceled their contract with the television company, still revenue generated with national news is more than that generated from weather and local news. Although number of complaints received by the television station are related to weather and local news coverage, when timing for national news is increased and local news and weather decreased in late night news program, it do not essentially means that viewers have concerns related to timing of weather and local news. It can be the case, where actually viewers are expressing their concern related to the content of the weather and local news telecasted, not timing of news telecasted. So before reaching to the conclusion whether timing for weather and local news should be restored to former level, above analysis needs to be done for better understanding of the problem in hand and for effective decision.
Hi all, I am an international applicant (with absolutely no experience with America) and I have received funded offers from both programs. I would greatly appreciate it if you could help me decide between the two. I am likely going to continue to focus on macro (monetary) and applied (time-series) econometrics, and both schools seem to have good macro faculty. In particular, Maryland with Aruoba and Rochester with Kocherlakota. Furthermore, they seem to be rather even when it comes to placements too. Indeed, they are also tied according to US News. I know winter in Rochester is particularly challenging, but I do like the cold. While Maryland's weather seem to be more predictable. Nonetheless, I doubt weather would play much of a role in my decision. Thank you in advance!
The following is a memorandum from the business manager of WLSS television station. "Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs." ---------------------------------------------------------------------------------------------------------------------------------------------------------------- Recently, a late-night news program devoted more time to national news and less time to weather. The business manager believes that this resulted in increased complaints from viewers who are concerned about the station's coverage of weather and local news, in addition to local business cancelling their advertising contracts with the television station. The manager concluded that in order to attract more viewers to the program and avoid losing any more advertising revenues, they should restore time devoted to weather and local news to its former level. However, his argument is based on unaddressed assumptions and weak evidence. Therefore, his argument is unsubstantiated. First of all, the manager claims that viewers' complaints about coverage of weather and local news have increased during this time period. However, he fails to address what their issues were regarding. Perhaps it was that even with the decrease of time for weather and local news, this time was still too much. If time devoted to weather and local news time was three hours long before and has been reduced to two hours and forty-five minutes, viewers may be complaining that this segment is still too long. It is also possible that viewers are complaining about misrepresented information regarding the weather. Perhaps the weather station repeatedly misinformed the public about a thunderstorm each week that never happened. We simply to do not know and the manager provides no further clarification on the topic. Secondly, the manager states that local businesses have canceled their advertising contracts with us. However, it is not clearly stated whether this is a direct result of cutting the time of the weather and local news segment. It may be that the economy has not been good and businesses just cannot afford to spend as much on advertising as they had before. Perhaps, advertising on a television news station has not made much improvement on their sales. Again, there is insubstantial evidence to conclude that their cancelled contracts are a result of a smaller segment devoted to local news and weather. Therefore, restoring these segments' time to its former level may do little to improve advertising contracts. Lastly, to build on my first point, the manager does not mention the specifics in regards to the program changes. If the time for local news and weather segments had decreased from 3 hours to 2 hours and fifty minutes, it is unlikely to make a significant impact. Perhaps, these segments had to be shortened in order to make time for another segment in late-night entertainment. Perhaps there were significant global events happening that necessitated an increased time segment for national news--again, we do not know as we are not provided any evidence. It is possible that some other programs that have been added to the station (but unmentioned in the manager's memorandum) did not agree with some local business' tastes, which is why they canceled their advertising contracts. We also cannot exclude the possibility of the costs of such a contract being raised, which is why businesses pulled out. In this case, the television station would do better to reduce costs of their contract than to restore the weather and local news segment, which may ultimately be irrelevant. While the business manager raises some important concerns, he needs to address several questions before proposing that the station restore the same amount of time to weather and local news. Among them are: What exactly are the viewers complaining about? For what reasons in particular are businesses canceling their advertising contract? In addition to asking these crucial questions, the manager should closely examine other factors perhaps unrelated to local news and weather that may contribute to the problem--the addition of any new programs that have received mixed reviews, the increase in cost of advertising contracts with the television station. By addressing these questions, observing other potential factors with close scrutiny, and taking them into consideration, the business manager may do better in corroborating his conclusion with solid evidence and not simply baseless assumptions.