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Thanks Guys, I have read a few articles on a lot of topics.... CB, Strategy, Modelling and liked CB the most. But I am not able to understand what are the sub topics under it. Was going through the Marketing sylabus- do those subjects reflect sub topics under CB? Not sure how to go about reading journals? they will have aticles on a very specific topics right? Need further directions on what to read and how to cull out the interest areas

Hi Every one, Wanted your inputs on the the substansive areas (subjects) for a Phd in Marketing and the various methods for research. I understand that one picks a combination of a substansive area and a method. Can someone throw some light on the pros and cons of these areas: Especially on aspects such as- 1. Applicability in business 2. Career prospects post Phd (supply demand scenario) 3. Level of competiton in the field Matrix for choices and evaluation could look something like the following: [TABLE=class: grid, width: 727] [TR] [TD]Substansive[/TD] [TD]Method[/TD] [TD]Some possible sub areas[/TD] [TD]Future Scope in Job market (Supply Demand scenario)[/TD] [TD]Industry applicabilitiy of research[/TD] [TD]Level of Competitive Intensity[/TD] [/TR] [TR] [TD]CB[/TD] [TD]Quant[/TD] [TD]Pricing[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]CB[/TD] [TD]Qauli[/TD] [TD]IMC[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]CB[/TD] [TD]Experimentative[/TD] [TD]Brand building[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD] [/TD] [TD] [/TD] [TD]Digital marketing[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]Strategy[/TD] [TD]Quant[/TD] [TD]B2B marketing[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]Strategy[/TD] [TD]Qauli[/TD] [TD]Market entry strategies[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]Strategy[/TD] [TD]Experimentative[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]Related to sales force[/TD] [TD]Quant[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]Related to sales force[/TD] [TD]Qauli[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [TR] [TD]Related to sales force[/TD] [TD]Experimentative[/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [TD] [/TD] [/TR] [/TABLE] Also, I read on a forum which said the school you do your Phd from goes out of your set for a job. Is that correct? In the "who went where" report have seen most people do not get jobs in the same univ from where they did Phd. This is my very 1st post, hope to get support from the members.