Task -
The city of Winston has two large
department stores: Namen and Roscoe
Namen is known for its high-end designer
fashions, while Roscoe is known for more
affordable fashion options. Both Namen and
Roscoe are each considering opening
another store in the growing suburb of
Salem, where the population has grown over
50% in the last three years and where the
median income is $75,000. Namen's
executives argue that as population and
median income increase, people are willing
to spend more money on clothing. However,
Roscoe's executives believe that the
suburbs are more family oriented, and
therefore their store will be more profitable
than their competitor Namen.
Write a response in which you discuss what
questions would need to be answered in order to
decide whether the recommendation is likely to
have the predicted result. Be sure to explain how
the answers to these questions would help to
evaluate the recommendation.
My response:-
The above argument mentions about the two giant departmental stores, each
known for their specific characteristics, and their executives deductions over the
population and income increase. However, the argument has a lot of flaws and is
based upon various assumptions. The following passages will highlight those flaws.
Firstly, according to the argument, both the authorities of the stores believe that
with the increased population, increased number of audience will still come to their
store to purchase, understating the fact that in this modern era, people prefer
online mode for shopping purposes as it is efficient, easy to use, contains a lot of
varieties, returnable. cashless transactions and provides hassle-free shopping
experience at the comfort of their home
The argument also believes that the new place for inauguration of another store of
their branch, would prove to be a honey spot for the audience irrespective of the
location of that store and the interest of nearby audience living in that part of the
suburb.
The above argument thinks that people would like to physically visit their stores
and purchase items, without any discount or membership offers of which the
argument has mentioned none.
The argument never mentioned about the quality for clothing purpose for any of the
stores and assumes that Roscoe stores would outweigh the quality offered by
Namen, at an affordable price as compared to Namen, assuming that items in the
Namen stores would provide better quality since they are more expensive, than
Roscoe stores, as mentioned in the argument.
Therefore, it can be inferred from the above passages that argument lacks a lot of
vital information and is quite based on assumptions, regarding the audience
belonging to the suburb of Salem and has no clear study about the interest of the
people.