I meant good example of a typical contributed article. You know, an accepted format or a style guidelines, you gotta need it so the site will go organically, otherwise it might become unbalanced and generally unattractive. It is also getting eaten by spam bots, so you might want to use captchas or something like that.
Placement histories is really cool, you earned yourself a place on the train to a web 2.0 heaven for that as I always wondered why wouldn`t anyone compile this regularly updated (and removed) data from the depts sites.
And never mind the forum, wasn`t any good. But I also recall a wiki-like website that had some original jokes, it was also the first place where I learned the author of the famous Solow quote.
As for the ads and the attention, I don`t think it is needed. It will be worthwhile for contributors to organize their thinking and finally there will be a place where to send newbies after banning them for asking a question that is answered on the every second page of this board.