felixn

Hey guys, sorry my question created a confusion among you, and thanks for all the responses! @Brazilian: Your point is a very valid one, and I myself is unsure about the appropriate methodology as well. It's just a very basic research question at this initial stage, one that I'm curious to know (since my background was in Fintech), and couldn't find much literature on. I also have have doubts on whether it's more Marketing, or Behavioral Finance. @XanthusAres: Behavioral Econ is my initial approach as well, since that's what I'm familiar with. I was able to find a few BE papers that studied similar things (financial advice, but in other settings). I imagine there is an empirical approach to the question as well, by analyzing investment history of individual investors over a long period, who have switched from personal advisor to robo-advisor. That dataset would be quite difficult to get a hold of though. I concur it would be easier to pick a different research topic, maybe I'll come back to that later if I have the chance.

Thanks for the reply, Brazilian! On the topic of research interest: At the moment, I'm interested in a question that I had during my time in industry, "The effects of robo-adviser on customer investment choices", i.e. would the interaction with a robo-adviser instead of a human adviser increase/decrease individual investors' risk appetite? Do you think that's an appropriate Marketing research topic? I want to have a concrete research question before approaching a professor.

Hey guys, it's me again. Since posting this thread, I've been trying to improve my academic research experience. I'm having some new questions in the process: - I'm working on a research project for my Human-Computer Interaction class (it's a PhD level class) with a PhD candidate in Marketing and another one in Computer Science. The goal is to have a publishable paper by the end of this semester, but I wouldn't bet on getting published (historically only 1 or 2 papers of a total ~15 from the class got published each year). I wonder if this would help with my application? Moreover, how do Marketing researchers usually view studies in other fields like HCI? - I learnt that my school offers an option to do independent study even for MBA students. I'm planning to do one next semester, and I already have a research topic in mind. How should I approach a professor to be my adviser? I'm afraid that professors would be too busy to help with an MBA student's research project. Thanks in advance for your help with my dumb questions!

Thanks for the great replies guys! The schools I listed are my dream schools, and there are some profs there I want to work with, but realistically I would be very happy to get into a top 40 program :). Regarding research experience, would industry researches matter? Since my program is a specialized one with good industry connections, we have the chance to work on some projects like doing user behavior research for Microsoft, or shopper behavior for Walmart... I know academic research is much more rigorous, but would taking on more projects like those help my profile in any way?

Hello there, I'm an MBA student who is interested in pursuing a career in academia, and I would love to hear some recommendations from you guys. Test Scores (GMAT/GRE): 760 (51Q 42V) Undegrad GPA: 3.3/4.0 in Business Economics from a business school in Southeast Asia (top nationally, but not well-known internationally) Graduate GPA: 3.9/4.0 MBA in Marketing Research with a good portion of Quant courses (Psy Exp Analytics, Marketing Analytics, Multivariate Analysis, Machine Learning, Clustering...) Research Experience: senior thesis in Business Econ, class marketing research project. (meh :blue:, I know) Teaching Experience: 2 TA semesters in Statistics Work Experience: ~ 3 years in Product Management, with some programming and ML experience Concentration Applying to: Marketing (Quant), or maybe Innovation Number of programs planned to apply to: 10 Dream Schools: UT Austin, USC - Marshall, Maryland, OSU Other Questions: What made you want to pursue a PhD? I love to do independent research, on a topic of my own desire. Academia lifestyle is also probably a better fit for my personality than corporate. Questions or concerns you have about your profile? Low UG GPA, not many Math classes in UG, and almost zero research experience.Thanks!

Hello y'all. I'm an MBA student who is finding myself interested in academic research and a career in academia, and I would love to have your comments on my chance of getting into a school. Test Scores (GMAT/GRE): 760 (Q51 V42) Undegrad GPA: 3.3/4.0 from a business school in Southeast Asia (seems low, but grading is harder in my country) Graduate GPA: MBA in Marketing Research from a Big 10 school, current GPA: 3.9 Research Experience: senior thesis in undergrad, some school projects, nothing concrete. Hope I can get some chance this semester. Teaching Experience: 2 semester (in Stat) Work Experience: 3 years (Product Management + Innovation) Concentration Applying to: Marketing (Quant or Strategy) Number of programs planned to apply to: 10 Dream Schools: Northwestern, CMU, UT Austin, USC Target Schools: OSU, UW Madison, U Pitts, Georgia State, Univ Houston, IU Kelley Other Questions: What made you want to pursue a PhD? I joined some PhD Seminars and was enthralled by the researches going on in the field. I also prefer the relative freedom to explore new things of academia. Questions or concerns you have about your profile? Not much research exp, weak UG GPA score. Any additional specific questions you may have: I would love to know which are the best schools for some one interested in online marketing analytics